Latest Chapter in ANA’s “Tastes of JAPAN” to Offer Famous Dishes from Tokai and Hokuriku Shin’etsu
•Revised menu will offer favorites from Tokai and Hokuriku Shin’etsu, highlighting the culinary diversity of Japan.
All Nippon Airways (ANA), Japan’s largest and 5-Star airline for seven consecutive years, will be updating its in-flight menus with selections from the Tokai and Hokuriku Shin’etsuOpens in a new window region as part of ANA’s celebrated “Tastes of JAPAN by ANA – Explore the regions” campaign. In the past, Tastes of JAPAN has given passengers the opportunity to experience food from HokkaidoOpens in a new window, KyushuOpens in a new window and Chugoku/ ShikokuOpens in a new window. The Tokai and Hokuriku Shin’etsu menu will go into effect on June 1st and run through the end of November.
“ANA is more than just an airline, we also view ourselves as global ambassadors of Japanese culture,” said Seiichi Takahashi, Senior Vice President of ANA. “Our Tastes of JAPAN campaign aims to highlight the rich culinary tradition of Japan by exposing ANA passengers to new dishes that are prepared with the best ingredients by a dedicated team of professionals. We are excited about the Tokai and Hokuriku Shin’etsu menu that will be available from June to November and believe it will open up a new perspective on Japanese food for our passengers.”
The menus will provide passengers a detailed overview of each dish. Some dishes will be prepared by the famous restaurants “Yamazaki” and “Takada Hassho,” each celebrated for their expertise in the region’s rich culinary tradition.
During the six month focus on Tokai and Hokuriku Shin’etsu, ANA will serve 76 different types of kokushu (Japanese sake, shochu, and millet brandy) at the Haneda, Narita, and Kansai airport lounges. Each of the kokushu has been selected for its important role in local cuisine and ability to exquisitely complement each of the dishes offered. The selection of kokushu at Haneda and Narita will rotate on a monthly basis, while the lounge at Kansai Airport will keep the same menu for the entire promotion.
Another component of the tourism campaign is ANA’s “SELECTRAVEL” in-flight program introducing the beauty of Japan from an outsider’s perspective, available in English, Chinese, and Japanese. It offers two sample itineraries for each highlighted region, giving travelers detailed options as they plan their trip. ANA is also featuring an overview of the Tokai and Hokuriku Shin’etsu region in its in-flight magazine, “TSUBASA GLOBAL WINGS” to draw attention to exciting sights and opportunities within the region.
ANA strives to bring the best of Japan to the world, and the Tastes of JAPAN campaign is a reminder that appreciation for well-crafted cuisine is a universal experience. By honoring the local traditions of regions across Japan, ANA hopes to provide its guests with a superior flight experience while allowing them to immerse themselves in Japanese culinary treasures.