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ANA wins the top prize in the Cabin Concepts category at the Crystal Cabin Awards, an international competition for aircraft interiors.
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ANA’s international First and Business Class amenity kits also received top honors in recent industry competitions.
TOKYO, April 22, 2026 – All Nippon Airways (ANA), Japan’s largest airline and a 5-Star airline for 13 consecutive years, today announced that its new international Business Class seat, “THE Room FX,” won the Cabin Concepts category at the Crystal Cabin Awards in Hamburg, Germany.
The Crystal Cabin Awards is an international design competition recognizing excellence in aircraft cabin innovation across categories including comfort, technology and sustainability. Judges recognized “THE Room FX” for its seat structure, comfort and improved fuel efficiency through weight reduction.
“I am deeply honored that ANA’s “THE Room FX” has received the Crystal Cabin Award, which is the most authoritative and historic award in the aircraft interior industry, “said Seiji Ejima, Executive Vice President of Customer Experience at ANA. “Moving forward, ANA will continue to challenge and innovate to provide the best possible air travel experience to people around the world.”
In-flight Service Product Awards
In addition to cabin seating, ANA’s international amenity kits recently received the following awards:
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First Class Amenity Kit: Gold Award, Travel Plus Airline Amenity Awards 1
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Business Class Amenity Kit: Best Business Class Amenity Kit – Asia, PAX Readership Awards2.
1 About the Travel Plus Airline Amenity Awards
An international competition hosted by the British travel publication Travel Plus, focusing on in-flight amenities and service products. Judged by frequent flyers from a passenger perspective, ANA’s First Class kit was awarded the Gold (First Class Amenity Kit Unisex) for its FRANZI pouch design, comfort, and sustainability.
2 About the PAX Readership Awards
Hosted by PAX International and PAX Tech, these awards cover in-flight catering and services based on votes from readers and industry experts. ANA’s FRANZI amenity pouch for Business Class received the “Best Business Class Amenity Kit – Asia”.
About “THE Room FX”
ANA developed “THE Room FX” over seven years in collaboration with aircraft seat manufacturer Safran Seats and design firm Acumen Design Associates. Slimmer doors, thinner partitions and curved backrests create a more spacious feel on the midsize Boeing 787 aircraft, comparable to the passenger space of a larger aircraft.
ANA will introduce “THE Room FX” on long-haul international routes using Boeing 787-9 aircraft starting in summer 2026.
The seat has also been recognized with the following industry awards:
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APEX/IFSA: 2026 Innovation Award for Best Cabin Innovation
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THE Design Air: Design Innovation Award 2025, Best New Business Class 2025
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iF Design: iF Design Awards 2026
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RedCabin: RedCabin Trinity Award Finalist 2025
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design et al: The International Yacht & Aviation Awards 2026 Shortlist
About All Nippon Airways (ANA)
Founded in 1952 with just two helicopters, All Nippon Airways (ANA) has grown to become Japan’s largest airline and a global leader in premium service.
ANA operates an extensive international and domestic network, connecting destinations across Asia, North America, Europe and beyond. With a focus on quality and omotenashi, ANA delivers a consistently high standard of service across every stage of the journey.
ANA is the only Japanese airline to have earned SKYTRAX’s 5-Star rating every year since 2013, underscoring its consistent excellence. The airline is also a four-time recipient of the Air Transport World’s (ATW) Airline of the Year award. In 2025, ANA was honored with FlightGlobal’s Executive Leadership: Asia-Pacific Award, reflecting its continued focus on innovation and strategic growth.
As part of ANA HOLDINGS Inc., ANA continues to invest in the onboard experience, its fleet and digital services to enhance the travel experience for passengers worldwide.
For more information about ANA and ANA HD, please visit: https://www.ana.co.jp/group/en/
