ANA Group to Launch NFT Business

TOKYO, May 30, 2023 – ANA Group will launch a Non-Fungible Token business on May 30, 2023 through one of its subsidiaries ANA NEO, utilizing blockchain technology to sell NFT content products.

As the first airline group in the world, ANA NEO will launch an NFT marketplace, “ANA GranWhale NFT MarketPlace.” ANA NEO will promote its business together with the virtual travel platform “ANA GranWhale,” and will begin sales of NFT products under the ANA NFT COLLECTION for the first time.

Non-Fungible Token is a technology for expressing ownership of digital assets and is currently used mainly in the fields of art and music. The ANA Group will apply NFT to the aviation industry and promote the business to develop new connections with customers.

“As part of the first airline group to launch an NFT marketplace, we are excited to pioneer a new avenue to connect with our customers and enhance their experience,” said ANA NEO President Mitsuo Tomita. “Through this initiative, we aim to unlock the potential of NFTs in the aviation industry, bringing together the digital and physical realms to create unique and memorable experiences that unite the world in wonder.”

The first of ANA’s products will be NFTs of aviation photographer Luke Ozawa’s first NFT, digital photograph works. The second product to be sold from June 7, will be NFTs of two digital 3D airplanes including the specially painted Boeing 787, which ANA introduced as the global launch customer in 2011, as well as the initially proposed design for the inaugural aircraft. ANA Group plans to increase the lineup of NFT products in the future.

ANA Group will further enhance the value of the customer experience through the “ANA GranWhale NFT MarketPlace,” engaging in the commercialization of NFT content of unique products from various regions in Japan.