- The ANA Group, as part of its commitment to creating “A Sky Welcoming Everyone” and in anticipation of the Tokyo 2025 Deaflympics, is redesigning its sign language badge.
- The sign language badges are worn by cabin attendants and airport staff who hold at least a level four certification in either the Japanese Sign Language Proficiency Test or the Japanese National Sign Language Certification.
- The ANA Group will continue its efforts to perform as a global leader in universal service by enhancing barrier-free facilities and continuously improving service quality.
TOKYO, May 12, 2025 – In a move to further enhance accessibility and inclusivity, the ANA Group is introducing a redesigned sign language badge to enhance passenger communication and service quality. This initiative also aligns with preparations for the upcoming Tokyo 2025 Summer Deaflympics, an international multi-sport event for athletes who have hearing loss.
The new badge design depicts a heart formed by two intersecting fingers, symbolizing connection through hands. This imagery reflects ANA Group’s commitment to inspiring kindness and compassion through sign language. Additionally, the badge’s enhanced visibility ensures customers who require sign language support can easily identify and approach staff with confidence.
“The redesigned sign language badge emphasizes our dedication to inclusivity and accessibility for all our passengers,” said Keiji Omae, Executive Vice President of Customer Experience. “We recognize that seamless communication is essential for fostering connection, and this badge will enable our staff to connect more effectively with customers who rely on sign language.”
The updated badge will be worn by cabin attendants and airport staff who have obtained a level four or higher in either the Japanese Sign Language Proficiency Test or the Japanese National Sign Language Certification.
The ANA Group strives to provide universal service of the highest global standard.
Accessibility features and service quality are continuously improved so that every customer, regardless of culture, language, nationality, age, gender or ability, can enjoy a comfortable, inclusive and stress-free travel experience.