Airline Partners with Italian Heritage Brand FRANZI and Luxury Skincare Brands DECORTÉ, CULTI MILANO


・First Class and Business Class amenity kits on international long-haul and select medium-haul routes will be renewed from April 2026 onward.
・Pouches, crafted by the historic Italian leather brand FRANZI, will utilize sustainable materials, blending timeless elegance with modern design.
・First Class kits will feature products from DECORTÉ, a premier Japanese luxury brand, while Business Class kits will include items from CULTI MILANO, an Italian fragrance brand.

TOKYO, March 12, 2026 – All Nippon Airways (ANA), Japan’s largest 5-Star airline for 13 consecutive years, today announced the renewal of its First Class and Business Class amenity kits on international long-haul and select medium-haul routes, from April 2026 onward. The update introduces new partnerships with FRANZI, an esteemed Italian heritage brand, and leading luxury skincare providers DECORTÉ and CULTI MILANO to elevate the inflight experience for ANA passengers.

For the amenity pouch, ANA has partnered with FRANZI, an Italian luxury leather goods brand established in Milan in 1864 and favored by royalty worldwide. The elegant pouches are crafted from recycled polyester (R-PET), seamlessly blending 160 years of Italian craftsmanship with modern sustainability. The exclusive designs will rotate seasonally.

The renewed kits will feature premier beauty products from globally recognized brands. First Class will offer items from DECORTÉ, Japan’s iconic high-prestige beauty brand. Business Class passengers will receive products from CULTI MILANO, an Italian fragrance brand renowned for its sophisticated scents. These collaborations mark the first in-flight amenity kit partnerships for both DECORTÉ and CULTI MILANO.

ANA is also advancing its sustainability efforts through the renewal by minimizing plastic packaging. Each kit includes a reusable and environmentally friendly bag for continued use after landing. Additional items including handkerchiefs and eye masks underscore ANA’s dedication to providing passengers with practical, reusable solutions.

“Our renewed amenity kits represent the perfect fusion of heritage craftmanship and modern sustainability,” said Tomoji Ishii, Executive Vice President of Customer Experience Management at ANA. “By reducing plastic packaging and including reusable items, we are reinforcing our commitment to a more sustainable future. We hope these kits enhance the travel experience throughout our passengers’ journeys and long after arriving home.”

Service Overview:

 Eligible Routes: Europe and U.S. routes (including Honolulu), Oceania routes.
 Eligible Classes: First Class, Business Class.
 Launch Date: Phased introduction from April 2026 onward.
※Product design and colors are subject to change.
※The launch date may be subject to change.

Amenity Kit Details:
International First Class Items:

– FRANZI Amenity Pouch

– DECORTÉ Skincare:

  • – AQ Absolute Treatment Micro-Radiance Emulsion II (35 ml)
  • – AQ Absolute Treatment Hydrating Lotion II (35 ml)
  • – Liposome Advanced Repair Serum (12 ml)
– Toothbrush (with cap), Eye mask, Earplugs, Handkerchief
– ANA Original Eco-bag

A Sample First Class Amenity Kit

International Business Class Items:

– FRANZI Amenity Pouch

– CULTI MILANO skincare:

  • – TESSUTO Lip Balm (4.25 g)
  • – TESSUTO Hand & Body Lotion (10 ml)
– Toothbrush (with cap), Eye mask, Earplugs
– ANA Original Eco-bag (Overseas departures only)

A Sample Business Class Amenity Kit

About the Brands

• FRANZI: Founded in Milan in 1864, FRANZI is a high-end leather brand with a deep history as a “purveyor to the royal court,” known for its refined designs and dignified textures.
• DECORTÉ: Since its inception in 1990, DECORTÉ has inherited uncompromising craftmanship in pursuing its own unique vision of beauty and true elegance – KIHIN. The brand is available in 15 countries and regions worldwide, including Japan.
• CULTI MILANO: A luxury fragrance brand from Milan, Italy, CULTI MILANO is recognized for its high-quality ingredients and distinctive, sophisticated scents.
Contact: ANA Corporate Communications, TEL +81-3-6735-1111, publicrelations@ana.co.jp

About ANA
Founded in 1952 with just two helicopters, All Nippon Airways (ANA) has grown to become the largest airline in Japan. Today, ANA HOLDINGS Inc. (ANA HD) is recognized as one of the World’s Most Admired Companies by Fortune.

ANA HD was established in 2013 as the largest airline group holding company in Japan, comprising 73
companies. It offers three distinct airline brands: ANA, Peach, the leading LCC in Japan, and AirJapan, launched in 2024 for international routes covering Asia.

ANA’s legacy of superior service has earned SKYTRAX’s 5-Star rating every year since 2013, making it the only Japanese airline to win this prestigious designation for 13 consecutive years.

In 2025, ANA was honored with FlightGlobal’s Executive Leadership: Asia-Pacific Award for its visionary leadership and strategic growth.

ANA is also a four-time recipient of the ATW Airline of the Year award, recognized for excellence in aviation.

ANA HD has been selected as a member of the Dow Jones Sustainability World Index list for eight consecutive years and the Dow Jones Sustainability Asia Pacific Index list for nine consecutive years.

For more information about ANA and ANA HD, please visit: https://www.ana.co.jp/group/en