...in March 1996, Cebu Pacific entered the market with a promise to give "low fare, great value" to every Juan who wanted to fly. After offering low fares to domestic destinations, CEB launched its international operations on November 2001 and now flies to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. In short, destinations, where one can go shopping and sightseeing!
To get every Juan to more places everyday, CEB operates a fleet of 37 Airbus (10 A319, 26 A320 and 1 A330) and 8 ATR 72-500 aircraft, the youngest fleet in the Philippines. With the completion of the re-fleeting program, our capacity has doubled.
CEB offers the lowest year round Lite Fares for its destinations. CEB remains to be the pioneer in creative pricing strategies as it manages to offer the lowest fare in every route it operates.
Cebu Pacific is not just the leader in low fares but also in innovation and creativity! CEB is the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience with CEB, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining inflight magazine – Smile.
CEB also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience. On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect from Cebu Pacific.
Mission and Vision
Our Mission"It's time everyone flies." Cebu Pacific brings people together through safe, affordable, reliable, and fun-filled air travel. We are committed to innovation and excellence in everything we do. We are an employer of choice providing opportunities for professional and personal growth. We have a deep sense of family values throughout our airline. We enhance the quality of life of the communities we serve and are an active partner in our nation's progress. We offer our shareholders a fair return on their investments.
Our VisionCebu Pacific:The most successful low-cost carrier in the world.
Definition of On-time Performance In accordance with industry standards, an 'on-time' departure is one that departs from the designated bay no more than 15 minutes from the scheduled departure time. Below is our On-time Performance Chart noting our OTP percentage for the past months.
Our Fleet, no small feat! When you step inside Cebu Pacific, it smells fresh! That’s because we have one of the most modern fleets in the world! With the historical retirement of our last DC9 last July 26, 2006, Cebu Pacific is the only airline in the Philippines operating a 100% brand-new fleet with 37 Airbus (10 A319, 26 A320 and 1 A330) and 8 ATR 72-500 aircraft.
Corporate Social Responsibility
Cebu Pacific Air: The airline that cares
CEB is a consistent and committed partner to the following institutions whose visions and goals it supports. From relief operations to the environment to education, CEB gives back.
gma GMA Kapuso Foundation
wwf Bright Skies for Every Juan
Cebu Pacific Air: The airline with flying colors While we consider our passengers the best judges of our service, we're proud to say that we've been recognized and awarded by a number of travel institutions and groups, affirming our unyielding commitment to excellence.
Budgies & Travel Awards: Budgies and Travel Awards 2012 Low-Cost Carrier of the Year and LCC CEO of the Year. (Awarded during the Low Cost Airlines World Asia Pacific Congress in Singapore last February 2012.)
Digital Filipino Web Awards
Cebu Pacific bested other airlines in the 2011 Digital Filipino Web Awards, when it was recognized as this year’s winner for the airline category. (The Digital Filipino Web Awards showcases Filipino-owned companies which have the best web presence in terms of their 1) website, 2) e-commerce engine, 3) online marketing and 4) social networking sites (SNS) engagement.)
Airport Transport World
CEB is the world’s 5th most profitable LCC ATW’s World Airline Report special feature last July 2011cited CEB as 5th in net profit and 8th in operating profit in a list of international low-cost carriers including USA’s Southwest Airlines and Europe’s Ryanair. They based the financial rankings on data for the most recent fiscal year.
2010 WWF Partner of the Year Award (Awarded by the WWF-Philippines for the company that has made the most difference in saving the environment. Besting other WWF-Philippines’ partners like Coca-Cola, Smart, BPI and HSBC, CEB was identified as making the greatest impact on the lives of Filipinos with the climate adaptation program Bright Skies for Every Juan.
Cebu Pacific (CEB) was awarded by the Changi Airport Group as the top Southeast Asian airline which registered the highest growth in passenger traffic in 2009.(Awarded during the Fifth Annuan Changi Airline Awards 2010 last July 13, 2010, recognizing the contribution of CEB to Singapore's air hub status.)
Reader's Digest Awards:
A Gold Awardee in the Readers Digest Trusted Brands 2010
ISO 9001:2008 Certificate
International Organization for Standardization (ISO) 9001:2008 Certificate Marketing Communication Effectiveness Awards 2007 Silver Winner for the Best Established Service Brand Campaign Marketing Communication Effectiveness Awards 2007 (Awarded by the University of Asia and the Pacific to recognize the most effective brand campaigns across different industries)
Budgies Best-in-Class Awards 2007
Silver Winner for the Best Established Service Brand Campaign
Effectiveness Awards 2007 (Awarded by the University of Asia and the Pacific to recognize the most effective brand campaigns across different industries)
Marketing Communication Effectiveness
Awards 2005. Gold Award for the Best Established Service Brand CampaignMarketing Communication Effectiveness Awards 2005 (Awarded by the University of Asia and the Pacific to recognize the most effective brand campaigns across different industries).
Domestic Airline of the Year. Domestic Airline of the Year The Kalakbay Awards 2004 (Considered one of the most prestigious awards in the Philippine Travel Industry)
Gold Award for Best Marketing Program Air Carrier Domestic Category Pacific Asia Travel Association 2004 (an international award)
Air Transport World Magazine Featured as Asia 's Low Fare Success Story February 2003 (an international industry magazine)